rwaqadmin's blog

In or Out: Inbound vs. Outbound Marketing

When I discuss with most promoters these days about how they produce leads and improve their revenues, most of them say that market events, conferences, group e-mails, inbound telemarketing, outsourced promotion, and commercial ads are effective tools. I name these techniques “outbound marketing” where a professional markets his concept out far and wide expecting that it will reach the multitudes. So What’s with the “Outtie?” I think outbound promotion models are getting less and less efficient in the long run for two factors.